Our Commitments

Loyale Paris lab grown diamond Ring Solitaire craftsmanship

A word from Maïssa

“Loyal.e was born out of a love story, a passion and the awareness that, as a potential client, I couldn’t find what I desired amongst existing jewelry brands: an alternative to mining that matched my aesthetic taste.

I am grateful to all the people who believed in us, supported us and continue to do so.

It’s a demanding label to obtain and we fought a long way together in order to be where we are today.

The support we’ve received is simply beautiful. I can’t think of a better word.
We believe that beauty also lies in the choices we make as a company and we are proud to be able to contribute in our own way.

And it’s, I hope, only the beginning.”

Maïssa, founder of Loyal.e Paris

Proud to be certified B CORP!

As a B Corp, Loyal.e Paris is now part of an international network of organisations that believe that a different business model is not only possible, but necessary and that businesses can lead the way.

B Corps are legally committed to benefit not only to shareholders, but all stakeholders —employees, clients, communities, and the environment.

Safeguarding craftsmanship excellence

Driven by our strong values, we have decided to never compromise on the way we create.

We honour the traditions of our craft while being in tune with the challenges of our time.

Our jewels are exclusively handmade in France, combining transparent and ethical practices. The time our artisans spend on each piece reflects its value and guarantees a perfect and timeless finish.

This way, we hope to contribute to the continuity of the ancestral French savoir-faire while preserving our planet’s resources .

Learn more about our savoir-faire

Atelier_jewelry_Paris_France_bespoke_gold_diamond_Loyale_Paris_1

CERTIFIED ENVIRONMENTALLY CONSCIOUS MATERIALS

Our jewelry unites two precious materials. We exclusively use recycled 18k RJC-CoC¹ certified gold and the finest quality² of lab grown diamonds.
By choosing these materials, we stand against the working conditions and environmental impact of gold and diamond mining.

Gold mining generates 2 tonnes of waste for every gram of gold mined.
The good news is that gold is a precious metal which is infinitely recyclable! Gold recycling is an ethical and environmentally conscious way to give new life to this precious and finite metal.

Compared to a mined diamond of the same quality, a lab grown diamond requires seven times less water and produces twenty times less CO₂.
Furthermore, all our diamonds are certified climate neutral.

This helps to preserve the beauty and finite resources of our planet, for all its inhabitants.

_{(1) Responsible Jewelry Council – Chain of Custody: a unique certification that guarantees all our jewelry is crafted in recycled gold produced to stringent ethical standards and fully traceable.}

_{(2) Selection criteria (4Cs scale):}
_{Colour: D, E, F (colourless)}
_{Clarity: IF, VVS, VS}
_{Cut: Ideal, Excellent}
_{All pieces of jewelry made with diamonds of 0.5 carat or above are delivered with an IGI certificate.}

Learn more about our certified diamonds

A warm luxury

The acquisition of a jewel is a moment of celebration and magic. We believe in a new luxury: one that’s warm, refined, free of conventions.

You are at the heart of creation and your Loyal.e experience will be unique.

Our team is always available to meet your specific needs. Moreover, our Designer would be delighted to personally meet with you and help you find -or even create- the piece of jewelry that tells your unique story.

boutique joaillerie Loyal.e Paris rue de Grenelle 3

Responsible packaging!

Because it’s all in the details. Our Maison reinvents presentation to eliminate unnecessary packaging.
Your pieces are presented and shipped in gorgeous cases that keep them safe and protected, while also protecting our planet and its resources.
We rethought our cutting-edge case design from the ground up, leaving only the bare minimum, to keep your jewelry safe without compromising on protection.

We designed packaging that requires only a single case. The shell is plastic-free, made with FSC-certified recyclable paperboard. This smart, stripped-down packaging is designed to match the elegance and refinement of the jewelry housed within it.

It is made to be kept and reused.

Blockchain traceability

Every piece of jewelry is individually numbered and is delivered with a unique blockchain certificate of authenticity.

We use an energy-efficient blockchain tracking technology, for complete traceability and transparency.

One tree planted for each Loyal.e piece of jewelry

The mining industry is one of many causes of deforestation, threatening the fragile balance of our ecosystems.
Faced with this global threat, it’s time to rethink our ways of being, together.
We are proud to support the reforestation program of our partner Planète Urgence, a registered non-profit.

For each Loyal.e piece of jewelry, a tree is planted.